ABOUT THE BRAND

Shameless is more than a women’s wear brand it’s a love letter to the energy, resilience, and radiance of women everywhere. Created in honor of founder and designer Lauren Chin’s mother who embodied grace, strength, and unapologetic authenticity. Shameless is rooted in the belief that clothing should empower women to feel deeply confident in their own skin.

Born from a desire to celebrate and uplift, Shameless is made for women, by women with the intention of complimenting not just the body, but the fearless spirit within. Every piece is crafted with refined minimalism at its core and designed to stand the test of time. We believe timeless silhouettes and purposeful design are the most powerful form of style one that never shouts, but always speaks loud volumes.

Our collections blend sensual tailoring with meticulously considered custom hardware, designed to enhance and elevate the garments they adorn. We approach every detail with intention from fit to finish so that every woman wearing Shameless feels not only seen, but celebrated.

In our commitment to sustainability, we ethically source luxury fabrics through exclusive relationships with high-end fashion houses. By repurposing leftover materials from previous designer collections, we’re not only reducing waste but honoring the craftsmanship and resources already woven into the industry. This approach allows us to create pieces that are both exquisite and environmentally responsible.

At Shameless, our mission is simple but powerful: to lift our customers up through thoughtfully designed pieces that awaken an unapologetic, magnetic confidence the kind that already lives within, just waiting to be unleashed.

 

Welcome to Shameless.

You were never meant to hide.